| There is a reason that closing gifts are also known as | | | | not only will stay around for awhile, but it also shows |
| client retention gifts, too. After all, real estate agents | | | | that you put thought into the gift." |
| give these presents as a goodwill gesture to | | | | A memorable closing gift can also lead to future |
| homebuyers. In a recent survey conducted by | | | | business for the real estate agent, Alan Mecca |
| REALTOR Magazine, 80 percent of the Realtors who | | | | believes. |
| responded said they offer closing gifts to their clients. | | | | "You never know when clients will need your |
| The key to selecting an ideal closing gift is providing | | | | services again, so the closing gift is a way to let |
| homebuyers with something that makes a lasting | | | | them know that you value their business. They will |
| impression. What better choice than a personalized | | | | be reminded of you every time they see the |
| doormat, Alan and Jill Mecca believe. | | | | doormat," he said. "It can also lead to referrals. |
| The Meccas are owners of The Personalized | | | | Personalized doormats are often conversation pieces, |
| Doormats Company ( an online company that offers | | | | so a friend visiting the client's house might see the |
| a wide variety of customized doormats for homes | | | | doormat and ask where it came from, and the |
| and businesses. After buying the business in 2007 and | | | | conversation leads back to the real estate agent." |
| enhancing the product offerings to include the Write | | | | The Personalized Doormats Company offers an array |
| Your Own Mat series and the Design Your Own | | | | of choices. There are mats with basic designs that |
| DuraCoir™ series (DuraCoir™ is a high quality mat | | | | you can include a family's last name (such as The |
| made of synthetic coco-like fabric), the Meccas | | | | Smith's). The company features aluminum doormats, |
| noticed that they were receiving a growing number | | | | wooden doormats, rubber mats, digital photo |
| of orders for real estate agents, so they instituted a | | | | doormats and even luxury and classic doormats, |
| 12 percent discount program for real estate | | | | which are larger than standard mats and are suitable |
| professionals. | | | | for lavish homes with wide and elegant front doors. |
| "Closing gifts are a way to demonstrate your | | | | The company's Write Your Own Mat series includes |
| appreciation, and also give your clients something that | | | | mats that can be customized by dog breeds, college |
| will be useful and lasting," Jill Mecca said. "A gift | | | | sports, animals, camo mats (for hunting and outdoors |
| certificate or a gift basket will be gone soon, but a | | | | enthusiasts), leisure, sports, military, baby/child, |
| durable doormat that is personalized with a message | | | | religion and wedding categories. |