| Finding the gift for the person who seems to have | | | | mat would be ideal for residential purposes because |
| everything can be a challenge. So can selecting the | | | | of its durability, so they trademarked the name |
| ideal present for important people in your life beyond | | | | DuraCoir™ and added the DuraCoir™ Signature |
| family members and friends – such as your | | | | Series and the DuraCoir™ Inlay Elite Series to their |
| children's teacher, the mail carrier and your fitness | | | | product offerings. |
| instructor at the gym. For a unique gift, you can give | | | | "Commercial mats are typically a higher quality |
| them an item they need with an appearance that fits | | | | because they are built for heavy foot traffic," Alan |
| their respective personality. That present is a | | | | Mecca said. "Many residential mats that are sold are |
| personalized doormat. | | | | made of coco, but coco mats shed, fade and |
| The Personalized Doormats Company ( is an online | | | | ultimately deteriorate because they are a natural |
| company that offers a wide variety of customized | | | | material. DuraCoir™ mats don't shed or stain, and |
| doormats for homes and businesses. There are mats | | | | they can be used outdoors. Once we introduced |
| with basic designs that you can include your family's | | | | them, they immediately became top sellers." |
| last name (such as The Smith's). The company | | | | The Meccas call the Inlay Elite Series the workhorse |
| features aluminum doormats, wooden doormats, | | | | of residential mats. The personalization and border |
| rubber mats, digital photo doormats and even "Grand | | | | are inlayed so the mat will not fade and the |
| Entrance" doormats, which are larger than standard | | | | personalized message will not wear out. |
| mats and are suitable for lavish homes with wide and | | | | The Signature Series mat offers the same |
| elegant front doors. | | | | polypropelene finish and solution dyed fabric as the |
| "Every home needs doormats," said Jill Mecca, who | | | | Inlay, but features an added elegant touch. These |
| operates The Personalized Doormats Company with | | | | mats are flocked instead of inlayed, which gives the |
| her husband, Alan Mecca. "Some people might think | | | | artists more flexibilty with the finer lines, resulting in a |
| that doormats are not very exciting, but we think | | | | more elegant appearance. |
| that they can serve as a conversation piece while | | | | The Signature Series (with sizes 2'-by-3', 3'-by-5' and |
| keeping a house clean at the same time. By offering | | | | 3'-by-6') starts at $79 while the Inlay Elite Series |
| customers the chance to personalize their doormats, | | | | (with sizes 2'-by-3', 3'-by-4' and 3'-by-6') starts at $94. |
| these mats become a more interesting part of their | | | | Customers can not only create a phrase for the mat |
| home." | | | | – such as the one written for a violin instructor |
| The Personalized Doormats Company does sell | | | | that said, "If noone is home, come right Bach" and |
| non-personalized mats with standard designs, but | | | | featured graphics of musical notes – but they |
| most of their customers prefer creating a doormat | | | | can also personalize the mat further by including the |
| that is just their style, Jill Mecca says. Thus the | | | | recipient's name. For example, "Welcome to The |
| reason it is no surprise that the company's Write | | | | Moores, where growing old is compulsory, and |
| Your Own Mat series is generated substantial | | | | growing up is optional." |
| business. The selection of designs for this series is | | | | The Meccas, who purchased The Personalized |
| plentiful and includes dog breeds, college sports, | | | | Doormats Company in 2007 and added their own |
| animals, camo mats (for hunting and outdoors | | | | niches – including the Write Your Own Mat series |
| enthusiasts), leisure, sports, military, baby/child, | | | | and the Design Your Own DuraCoir series – |
| religion and wedding categories. The industry | | | | expect this to be their busiest holiday season. Their |
| doormats for commercial purposes are also popular. | | | | sales were up 15 percent this July compared to July |
| The Write Your Own Mat series starts at $59. Sizes | | | | 2008, and revenues are increasing each month. |
| include 2'-by-3,' 3′-by-4,' 3′-by-5′ and | | | | "We are giving our customers more options, and |
| 4′-by-6.' | | | | most people find that personalized doormats are |
| Earlier in 2009, the Meccas received a product sample | | | | more appealing than stock doormats because they |
| that was intended for a logo commercial mat. The | | | | show more care and thought," Alan Mecca said. "And |
| high quality mat made of synthetic coco-like fabric is | | | | it's convenient because you can do your shopping |
| manufactured in Europe and had not been widely | | | | online and have the gift shipped directly to the |
| used in the United States. The Meccas thought the | | | | person. |