| Commucation is a core part of business. How can | | | | that might arise and questions that might arise from |
| managers become more effective? | | | | the communication. |
| Communication is core to any business. In an | | | | 2. Clear Message |
| organisation you will have: | | | | Keeping it simple is often the best strategy. I am |
| - CEO’s who need to communicate business | | | | sure that we all have seen situations where someone |
| strategy, performance and change to name a few. | | | | has got lost in the detail or started to use a lot of |
| - Sales teams that need to communicate with | | | | jargon. This is often a particular challenge for |
| existing and potential customers about products and | | | | technical professionals in areas like accounting or IT. |
| services, the benefits they deliver and the problems | | | | 3. Research Audience |
| they solve. | | | | Before communicating anything, you need to consider |
| - Purchasing teams who need to communicate with | | | | what is going to be important for the receiver of the |
| suppliers on materials, services and equipment | | | | communication. In a sales situation the recipient is |
| required by the business. | | | | likely to what to know about the benefits. If on the |
| - Accountants who need to communicate financial | | | | other hand it is about health and safety, the recipient |
| information to managers, the public, analysts and | | | | is likely to be about the risks and hazards and what |
| auditors. | | | | to do to minimise them. |
| - Risk managers who need to communicate on health | | | | 4. Training |
| and safety issues. | | | | Many managers have had training in presentation |
| Given that communication is such an important part | | | | skills. Today managers can find themselves having |
| of business, how can managers become more | | | | to talk to the media on radio or TV. It is likely that |
| effective in this area? | | | | fewer managers will have training in this area and this |
| 1. Preparation | | | | might be an area for your development plan. |
| Good preparation is key to effective | | | | 5. Confidence |
| communication. Any time you need to communicate | | | | When someone speaks with authority, chances are |
| prepare. This is even more important when making | | | | that you will be much more receptive to receiving |
| significant announcements such as public companies | | | | their message and acting on it. Nerves are natural |
| communicating financial results to analysts. In | | | | and if you can learn to control them your |
| preparing think about what you will communicate and | | | | communication effectiveness will greatly increase. |
| your desired outcome. You also need to consider | | | | Communication will continue to be a major challenge. |
| objections that might be raised, misunderstandings | | | | |