Assertive communication - what is it and why use it?

What IS assertive communication?and honest, and contributes to the growth of
Assertive communication is the ability to expressyourrelationship with each other.
positive andnegative ideas and feelings in an open,Strong "I" statements have three specific elements:
honest and direct way. Itrecognises our rights whilst1. Behaviour2. Feeling3. Tangible effect (consequence
still respecting the rights ofothers. It allows us toto you)
take responsibility for ourselves and ouractionsExample: "I feel frustrated when you are late for
without judging or blaming other people. And it allowsmeetings. Idon't like having to repeat information."
usto constructively confront and find a mutuallySix techniques for assertive communication
satisfyingsolution where conflict exists.There are six assertive techniques - let's look at each
So why use assertive communication?of themin turn.
All of us use assertive behaviour at times... quite1. Behaviour Rehearsal: which is literally practising how
often when wefeel vulnerable or unsure of ourselvesyouwant to look and sound. It is a very useful
we may resort tosubmissive, manipulative ortechnique when youfirst want to use "I" statements,
aggressive behaviour.as it helps dissipate anyemotion associated with an
Yet being trained in assertive communication actuallyexperience and allows you toaccurately identify the
increasesthe appropriate use of this sort ofbehaviour you wish to confront.
behaviour. It enables us toswap old behaviour2. Repeated Assertion (the 'broken record'): this
patterns for a more positive approach to life.I'vetechniqueallows you to feel comfortable by ignoring
found that changing my response to others (be theymanipulative verbalside traps, argumentative baiting
workcolleagues, clients or even my own family) canand irrelevant logic whilesticking to your point. To
be exciting andstimulating.most effectively use this techniqueuse calm
The advantages of assertive communicationrepetition, and say what you want and stay focused
There are many advantages of assertiveonthe issue. You'll find that there is no need to
communication, mostnotably these:rehearse thistechnique, and no need to 'hype yourself
* It helps us feel good about ourselves and others*up' to deal with others.
It leads to the development of mutual respect withExample:
others* It increases our self-esteem* It helps us"I would like to show you some of our products" "No
achieve our goals* It minimises hurting and alienatingthank you,I'm not interested" "I really have a great
other people* It reduces anxiety* It protects usrange to offer you""That may be true, but I'm not
from being taken advantage of by others* It enablesinterested at the moment" "Isthere someone else
us to make decisions and free choices in life* Ithere who would be interested?" "I don't wantany of
enables us to express, both verbally and non-verbally,these products" "Okay, would you take this brochure
a wide range of feelings and thoughts, both positiveandthink about it?" "Yes, I will take a brochure"
and negative"Thank you""You're welcome"
There are, of course, disadvantages...3. Fogging: this technique allows you to receive
Disadvantages of assertive communicationcriticismcomfortably, without getting anxious or
Others may not approve of this style ofdefensive, and withoutrewarding manipulative criticism.
communication, or may notapprove of the views youTo do this you need toacknowledge the criticism,
express. Also, having a healthy regardfor anotheragree that there may be some truth towhat they
person's rights means that you won't always getsay, but remain the judge of your choice of action.
whatYOU want. You may also find out that youAnexample of this could be, "I agree that there are
were wrong about aviewpoint that you held. Butprobably timeswhen I don't give you answers to
most importantly, as mentionedearlier, it involves theyour questions.
risk that others may not understand andtherefore4. Negative enquiry: this technique seeks out criticism
not accept this style of communication.aboutyourself in close relationships by prompting the
What assertive communication is not...expression ofhonest, negative feelings to improve
Assertive communication is definately NOT a lifestyle!communication. To use ifeffectively you need to
It's NOT aguarantee that you will get what youlisten for critical comments, clarifyyour understanding
want. It's definately NOT anacceptable style ofof those criticisms, use the information if itwill be
communication with everyone, but at leastit's NOThelpful or ignore the information if it is manipulative.An
being aggressive.example of this technique would be, "So you think
But it IS about choicebelieve thatI am not interested?"
Four behavioural choices5. Negative assertion: this technique lets you look
There are, as I see it, four choices you can makemorecomfortably at negatives in your own behaviour
about whichstyle of communication you can employ.or personalitywithout feeling defensive or anxious,
These types are:direct aggression: bossy, arrogant,this also reduces yourcritics' hostility. You should
bulldozing, intolerant,opinionated, andaccept your errors or faults, butnot apologise.
overbearingindirect aggression: sarcastic, deceiving,Instead, tentatively and sympathetically agreewith
ambiguous,insinuating, manipulative, andhostile criticism of your negative qualities. An
guilt-inducingsubmissive: wailing, moaning, helpless,examplewould be, "Yes, you're right. I don't always
passive, indecisive, andapologeticassertive: direct,listen closely towhat you have to say."
honest, accepting, responsible, andspontaneous6. Workable compromise: when you feel that your
Characteristics of assertive communicationself-respect isnot in question, consider a workable
There are six main characteristics of assertivecompromise with the otherperson. You can always
communication.These are:bargain for your material goals unless thecompromise
1. eye contact: demonstrates interest, showsaffects your personal feelings of
sincerityself-respect.However, if the end goal involves a
2. body posture: congruent body language willmatter of your self-worth andself-respect, THERE
improve the significance of the messageCAN BE NO COMPROMISE. An example of
3. gestures: appropriate gestures help to addthistechnique would be, "I understand that you have
emphasisa need to talkand I need to finish what I'm doing. So
4. voice: a level, well modulated tone is morewhat about meeting inhalf an hour?"
convincing and acceptable, and is not intimidatingConclusion
5. timing: use your judgement to maximise receptivityAssertiveness is a useful communication tool. It's
and impactapplication iscontextual and it's not appropriate to be
6. content: how, where and when you choose toassertive in allsituations. Remember, your sudden use
comment is probably more important than WHATof assertiveness may beperceived as an act of
you sayaggression by others.
The importance of "I" statementsThere's also no guarantee of success, even when
Part of being assertive involves the ability toyou use assertivecommunication styles appropriately.
appropriatelyexpress your needs and feelings. You"Nothing on earth can stop the individual with the
can accomplish this by using"I" statements. Theseright mental attitude from achieving their goal; nothing
indicate ownership, do not attribute blame,focuses onon earth can help the individual with the wrong
behaviour, identifies the effect of behaviour, isdirecdtmental attitude" W.W.