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Presenting: Ruben Cortes of Morelos Trails: Adventure Travel and Cultural Explorations in the Heart

I met Rubén Cortés a couple of weeksthe temple of Ometochtli (the pre-hispanic
ago during my stay in Cuernavaca when herabbit god of liquor) and then do some
filled me in on a variety cultural androck-climbing or use ropes to practice your
adventure sports tours that his companydescents.
provides in the Mexican state of Morelos. In
addition, he took me on a 2 hour hike through- Chalcatzingo: Located among the higher
the "Barranca de Santa Maria", one of themountains of Morelos, this is one of the one
many ravines in the city of Cuernavaca, wheremost ancient archeological zones of Mexico,
we walked beside a tiny river through adating to 1500 B.C. Here you can also
forested area to a local trout farm. It was arock-climb  and  rappel.
fascinating hike through somewhat challenging
terrain that introduced me to the fauna and- Chimalacatlán: Here you can enter into
flora around Cuernavaca. The most interestingthe depths of a temperate rainforest, cross
thing about this walk was seeing the varietythe entire state and admire one of the last
of rubber pipes that local families use tonatural frontiers of Morelos. You can go
tap into the river to deliver water to theirhorse-back riding and reach an archeological
homes since they live in areas withoutzone located at the top of a mountain, also
municipal water supply. We also met a localamong  the  most  ancient  zones  of  Mexico.
family who was doing their washing in the
river, again a very interesting vignette of8. You also provide guided tours of the
local  life  in  Mexico.museums  of  Cuernavaca.  Please  elaborate.
Rubén runs two hotels in the CuernavacaThere are a variety of different museums in
area and also started a tour company lastCuernavaca, we can offer you a variety of
year that provides local cultural tours asguided  tours:
well as adventure travel. Rubén filled me
in on the variety of cultural and adventure- The Cuahunauac Museum was the palace of
activities in the area surroundingHernan Cortes, the conqueror of Mexico. It
Cuernavaca:also used to be a jail and now you can find a
great  mural  by  Diego  Rivera.
1. Please tell us a little about yourself and
your  background  .Museo Muros: this art museum has the greatest
collection of contemporary Mexican art, with
I am a certified excursionist & culturalpaintings by Diego Rivera, David Alfaro
guide, as well as a PADI scuba divingSiqueiros, Rufino Tamayo, Frida Kahlo, and
instructor, with recognition by SECTURmany  more.
(Tourism Secretary of Mexico). I started my
own company "Morelos Trails" last year, and- The Borda Gardens: This property used to be
we offer complete touristic servicesthe weekend house of the Emperor Maximilian
(adventure, culture & nature) in the statesof Habsburg during the French occupation of
of central Mexico states, with a specialMexico  in  the  19th  century.
emphasis  on  the  State  of  Morelos.
- The Robert Brady museum: An eclectic
I speak English, Italian, and of coursecollection of art from all parts of the
Spanish. I studied at "La Salle University"world, donated to the city by Mr. Brady, an
and got a degree in International Business. IAmerican painter and millionaire who used to
have been working as the general manager of alive  in  this  house.
small hotel in downtown Cuernavaca, the
"Hotel Royal" , since 1997 and as a scuba- Etnobotanic museum: Here you can discover
diving instructor at "Cuernavaca Gold's Gym"over 5000 species of plants in Mexico and
and  at  "Las Estacas", a natural river park.learn about the medicinal proprieties of
these  plants.
2. How did you come up with the idea to
create an adventure travel company? You9. You also provide tours of "ex conventos",
mentioned that a trip to British Columbia hadformer convents created by Spanish monks.
a major influence on you in terms of yourPlease give is an overview of their
interest  in  nature,  please  tell  us more.locations, their history and the tours that
you  provide.
Well, the original idea for the creation of
my company came about as a result of myThese former convents were among the first in
thesis at the university (Marketing as anthe Americas. They are very interesting
alternative for exporting tourist services inbecause their locations are very close to the
the State of Morelos). I discovered that inPopocatepetl volcano. These convents have
the State of Morelos and in central Mexico webeautiful wall paintings and they have also
have a lot of points of interest forbeen  declared  UNESCO  World Heritage Sites.
travellers, including national parks and
biosphere reserves. The fact that there was aWe provide 5 different tours, depending on
real absence of professional adventuresthe distance and the number of ex conventos
companies in the area pushed me to start onyou want to see. There are a total of 11
the  project.former convents and it is feasible to see
them all in one day during a whirlwind tour
And as you said, a trip to British Columbia,where much of the time is spent in the car.
crossing from Seattle to Juneau with myWe also offer less compressed tours where you
family in a camper vehicle 18 years ago,see a smaller number of former convents and
planted the seed for my love and passion forhave more time to explore the main features
nature and culture, which have become my mainof  each  one.
hobbies.
10. Morelos Trails also offers a variety of
3. Please tell us a little bit aboutScuba courses and certifications. Please tell
Cuernavaca and the cultural and sportsus  about  these  opportunities.
opportunities  that  this  region  offers.
The State of Morelos offers great
Cuernavaca is known as the city ofopportunities to begin your diving experience
everlasting spring. It is blessed with one ofat one of the crystal clear rivers. You have
the best climates in the world, and forthe option of becoming certified with the
centuries this feature has attracted a lot ofPADI credential if you complete a course. The
historic characters, from Aztecs emperors tofinal exams can be completed in Acapulco or
famous painters and scientists such as Diegoin Veracruz, two places with great beaches
Rivera or Alexander von Humboldt. The cultureand  lots  of  fun.
and history of Mexico is featured at
Cuernavaca's museums, mansions, churches and11. What about alternative sports? What
archeological  zones.sports do you offer and in which locations
are  these  sports  activities  available?
The State of Morelos as a region offers
everything you can imagine, from rafting, toWe  offer  the  following alternative sports:
excursions in temperate rainforests, pine
forests, natural wall climbing in the canyons- Rafting at the Amacuzac river, the largest
(the so-called "barrancas"), scuba diving inriver in Morelos. A full-day tour is
crystal clear rivers, and culture at theavailable  only  during  rainy  season.
archeological zones (of which there are more
than 10), and at the former monasteries- Flying an ultra-light plane: these small
dating back to the 16th century. We even haveplanes have no exterior walls, so you can
prehistoric  paintings  in  this  area.feel the wind on your face and body during
the entire time that it takes to fly above
4. You know a lot about the geologicalTequesquitengo Lake, the largest lake of
history and topographical situation ofMorelos.
Cuernavaca.  Please  give  us  an  overview.
- A speleology walk underground for 3 or 5
Cuernavaca is located at the south end of ahours, following a subterranean river that
neo-volcanic zone, so the inactive volcanoeslets you discover complete darkness while
of the north absorb all the humidity andlearning  more  about  geology.
produce frequent rains which provides a
source of fresh water to the city. The water- High mountain climbing at one of the 3
descends from the volcanoes to the city intallest volcanoes in Mexico - Iztaccihuatl, a
streams that produce natural canyons known as2-day tour in the company of a specialized
"barrancas". These ravines vary in size andguide.
the larger ones reach 50 m of depth and 150 m
in length. Cuernavaca is crossed by more than12. You offer interesting local hiking
20 "barrancas" and among other things, thisexcursions within the Cuernavaca city limits.
unique topographical situation makes itPlease  tell  us  about  those.
difficult to plan the streets and services
for  the  city.In Cuernavaca we have two different kinds of
hiking excursions: the more basic one
5. Your family also operates a hotel inconsists of a walk through the Santa Maria
Cuernavaca. Please provide us withravine, where you can follow a little stream
information  about  that.and visit a trout farm. Here you can you also
enjoy a nice meal in beautiful surroundings.
The Hotel Royal is a small, economic andThere is enough time to visit the city on the
clean place where you can comfortably spendsame  day.
the night. Our rates are inexpensive, and we
focus on offering you a comfortable place ofThe other excursion is a bit more physically
rest after a day full of action outside. Youdemanding and requires you to be in better
can visit our web site to get moreshape. The hike goes across the undeveloped
information:ravines of west Cuernavaca. This is an
all-day hike and finishes in the village of
6. Please tell us about Hotel Villa Royal inCuentepec, a small town where the locals
Puente  de  Ixtla.still speak the indigenous language of
Nahuatl.
The Hotel Villa Royal is a place to rest, it
is a very small hotel with only 7 rooms and a13. Where do your customers come from and
pool, located in the town of Puente de Ixtla.what type of experience are they looking for?
We provide personalized service and attention
to your unique needs. More information isMost of the customers for our tours come from
available  on  our  web  site  as  well.the United States or from Europe, and they
are looking for a combination of culture and
7. Please tell us about the tours you providenature  experiences.
of archeological zones in and around
Cuernavaca.14. What is the demand for adventure sports
and  nature  experiences in Mexico right now?
In Cuernavaca we offer a tour to the
archeological zone of Teopanzolco. This zoneThe demand for these experiences is high in
is very important because the main temple isthe beach destinations such as Cancun, La Paz
a scale copy of the great temple ofor Puerto Vallarta, but in central Mexico we
Tenochtitlán (now in Mexico City), whichare just starting to promote these
was  destroyed.opportunities to travellers and we are
letting our future visitors know about the
Other important places that combine adventuregreat possibilities offered in the State of
and  archeology  are:Morelos.
- Xochicalco: A United Nationals WorldThank you, Rubén, for taking your time to
Heritage Site, not to be missed if you cometell us about the broad variety of cultural
to  Morelos.and adventure opportunities available in the
Cuernavaca region. All the best to your young
- Tepoztlán: Climb the mountain to reachcompany!



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