Work it Now! How Winners Deal With Adversity

I remember the first time I was deployed to Iraqshare salesperson). She wrote, "Waldo, I sure could
during Operation Southern Watch. I sat in anuse a sale (and some motivation from you) right
intelligence mission briefing with 50 of my fellownow. I know I'll get over this slump, but business is
fighter pilots (my wingmen) where we were briefedterrible!"
on the multiple threats that scattered the enemyI felt for her.
terrain in Iraq. The SAM's (surface to sir missiles) andYes - business is bad all over. Look at the economy
AAA (anti-aircraft artillery) were everywhere - eachand it's quite clear that these are tough times. It's a
with the reach and power to shoot us out of thehuge missile and it's pointing at us all.
sky.How we deal with this missile will ultimately determine
I couldn't help but notice the anxious feeling that waswhether or not we'll defeat it. For it's the tough times
in the pit of my stomach. The dread, panic, and fearthat determine the true character of a winner. If you
were almost overwhelming. For the first time in mywant to test the character of an individual in
military career, I was going to be tested in combat. Itbusiness, see how they act when the sales are
was 'go time'...time to put all my training…thedown, when they're having bad month, or when the
years of study, focus, sacrifice, and sweat...to thecompetition is taking away their business.
test. From the Air Force academy where I learnedWill you Forget Everything And Run or Focus Energy
the fundamentals of discipline and teamwork, to theand Accept Responsibility?
79th Fighter Squadron where I learned to fly theHere are a few wingtips to help you to take action
sophisticated F-16 and the complicated tacticswith courage:
necessary to defeat the enemy. All of this training1. Flight plan your day - Get up earlier, schedule your
would soon be put to use.action items, reduce or eliminate your TV time, take
But deep down I wondered if I was ready. Howa course on sales. Get focused on the preparation
would I perform under this real pressure? Would Ifundamentals that lead to business success.
get shot down? Was I truly prepared for this2. Surround yourself with positive, successful
ultimate test? I thought to myself, what good waswingmen - eliminate the Naysayers and attract the
my military and fighter training if I wasn't able to"Yaysayers." These are your comrades of confidence
execute when it really counted? I had to getwho will lend you their wings to fly, but who will also
focused!hold you accountable for your actions.
Despite my insecurity, the bottom line was that I3. Be a WingGiver - Help others. Remember, there
was ready. When I reflected on all of my training andare folks like you who are struggling (personally and
preparation, the more confident I became. All of myfinancially). Find a way to help ease their suffering
previous work would allow me to win in Iraq. I didn'twith your skill, connections, and compassion
need to be afraid.4. Be thankful - Appreciate all your blessings and take
Each day, we're faced with missiles of business andinventory where your life is going well, and don't
life that are being shot at us as we execute ourfocus on the negative.
missions. How will you deal with them? Will you takeLife has its ups and downs. As soon as we think we
action, or shirk away in fear? Do you have thehave it under control...BAM! Another missile gets
foundation of training, preparation and mental focuslaunched at us. Don't resist it. Rather, accept it as a
necessary to face those missiles with courage andchallenge to upgrade your flight status and
confidence?strengthen your wings. Remember that winners deal
Winners work hard and plant seeds of success longwith adversity by ensuring they have done the
before the enemy strikes. That's why WIN standsnecessary work and relationship building before the
for Work it Now!missiles of life are launched.
I recently received and e-mail from a friend whoIf you wait until after the missiles are in the air, then
works in real estate (she is a very successful timeit's probably too late.