Malta Air Show Boosts Holiday Bookings

Malta is set for her annual international air show to beof a package of other attractions to draw new
the best ever this year, with tens of thousands oftourists to the island. The first half of the year has
islanders and tourists attending the event over thebeen a disappointing one for the holiday to Malta
weekend of September 23 and 24. Making the eventindustry, with a drop in tourists for the first six
a truly international one, as well as the Armed Forcesmonths of the year compared to the same period
of Malta participating, the French, Italian, Dutch Swisslast year. Commenting on the recently released
and Spanish will all have planes and crew infigures showing a drop in visitors, one independent
attendance, plus the British Royal Air Force and UStravel guide for Malta believes that events like the air
Air Force. Among the planes taking part are twoshow should be promoted more. 'Malta needs good
Alpha jets from France, one of which will be doing annews', they say, 'and if potential tourists could see on
aerial display, six F-16's with two Dutch F-16's flying,a map of Malta of events quality displays such as the
and from the RAF two Harriers and two Tornados,air show it would be a good reason to visit the island.
with one of the Harriers expected to do an aerialThe island needs to compete against other
demonstration. Ticket prices for the Saturday ordestinations in the Mediterranean, but while most of
Sunday are low compared to many international airthem are seeing an increase in visitor numbers, Malta
shows, ensuring access is available to many of theis showing a drop'. Many hoteliers and others in the
Maltese population as well as enthusiasts andholiday industry are hoping that cheap flights to Malta
veterans who travel from around Europe for themight become a reality in the near future. There has
weekend. Prices this year are 4.5 Maltese (around USbeen talk of low cost carriers from the UK and
$12) for either day, with public transport to the showIreland providing services to the island for some time
available throughout the island. With the touristnow, but no deals have been struck yet.
season beginning to slow down, many of the hotelsUnemployment on the island is high at over 8 per
in Malta see the air show as a tourist attraction andcent, and tourism is a major employer, but many feel
organise transport to and from the event. Anthat the government is reluctant to see the national
advantage of holding the show in the second half ofcarrier Air Malta face potentially subsidised
September is that the weather in Malta can almostcompetiton. But by doing nothing the island faces the
be assured to be good, with the all important cleardanger of the whole tourist industry suffering. 'Malta
skies allowing viewing of the participating planes. Maltacan be a high quality destination with low cost fares',
Map The air show is seen by many in the Maltacomment the travel guide. 'We already have good
holidays industry as evidence that Malta can produceaccommodation like the Malta Hilton, so potentially we
events which will not only prove an attraction tocan do it'.
those tourists already on the island, but also as part