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Why Video & Web Conferencing Are Heading Towards Mass Acceptance

The time is right for video and webahead.
conferencing to take off. While online4. Businesses are improving productivity
conferencing is still seen as awith online conferencing.
technological novelty by some people,The gains provided by online
more and more businesses of all sizesconferencing are more than just the
are finding it be the solution to doingmoney saved by not buying gasoline for a
business and communicating withcar or spending it on airfares. When you
prospects, clients, employees and branchsit in your own office and hold an
offices in an era of rising transportonline conference with associates in
costs. Let's take a look at some of thedistant cities, you can get back to your
factors that are bringing web and videoother work within seconds of the close
conferencing to a very wide audience.of the online conference. The lost time
1. Bandwidth speeds are increasing whileout of office, associated with business
prices for broadband web access aretrips, is an important "opportunity
falling.cost" that can be reduced by the
Video and web conferencing are morecreative use of web and video
effective when users have broadbandconferences.
access to the Internet. Prices for5. The cost of web and video
various broadband connections to theconferencing has come down greatly in
Internet (DSL, Cable, T1s) are fallingthe past year.
and more and more homes and businessesWeb and video conference services are
are now connected by broadband rathernow less costly than they were a few
than dial-up connections. Broadbandyears ago and it is possible for a
penetration in the US among home usersbusiness to get a much higher return on
has reached 60% and, especially crucialtheir investment in online conferences.
for online conferencing, in theMonthly costs for some conferencing
workplace broadband usage has passedservices are so low that even families
85%.and individuals can connect in informal
2. Web cameras are more powerful andweb conferences. At the same time, for a
less costly.reasonable price, businesses can even
Video conferencing is aided by goodpurchase their own internal video/web
images. Just as high speed connectionsconferencing system and not depend on
to the Internet are needed to view theweb conference services provided by an
videos, improved cameras providing clearoutside provider.
images are also important. The least6. Schools and universities are holding
expensive web cameras today cost asonline classes, exposing a whole new
little as $10 and even sophisticatedgeneration to the world of online
tripod-mounted cameras are reasonablyconferencing.
priced, placing video conferencingThe surest way of spreading any new
within the reach of millions of users.technology is to get young people
3. The price of oil and transportation"hooked" on it. And that is exactly what
is rising, and business travel is moreschools and universities are doing with
costly.web and video conferencing. By holding
Rising energy prices means thatmore online classes and conferences,
businesses have to scrutinize theiryoung people are becoming comfortable
travel plans more closely. Video and webwith this way of communicating. As
conferencing make it possible to holdtoday's students enter the business and
meetings with staff in other citiesprofessional world, they are certain to
without making expensive car or airplanebring with them a taste for the
journeys. In addition, some companiesconvenience of online conferencing.
are also using web and videoAdd up all these factors and it is easy
conferencing to meet new clients andto see why web and video conferencing
provide service to existing clients.are approaching the level of mass
Improved video conferencingacceptance. If you are not taking
capabilities, combined with risingadvantage of online conferencing today,
travel costs is a sure formula forthere is a good chance that you will be
online conferencing growth in the yearstomorrow.



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