| We've all heard of corporate mission
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| | providing the best-tasting pizza, or even
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| statements. Many small business owners
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| | the least expensive pizza. Because of
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| believe that a mission statement is only
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| | this, when they had the opportunity to
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| for big business, and certainly doesn't
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| | use a new recipe for their crust that
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| apply to them. Unfortunately, eight out
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| | would taste better than their current one
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| of ten small businesses will fail within
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| | (but increase their cost of ingredients
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| the first year, and only half of the
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| | by 10%), the decision was clear.
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| remainder continue beyond five years.
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| | Best-tasting pizza is not a primary goal
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| Lack of a clear mission statement often
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| | of theirs. However, when they examined a
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| reflects lack of clear direction for the
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| | new type of mobile re-heating unit that
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| business. If this sounds harsh, it is
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| | would keep pizza hotter in the delivery
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| only because I want you to succeed. If
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| | vehicle, this was in alignment with their
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| you own a business, you've worked hard
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| | mission, so the choice was to implement
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| for it, and deserve the best chance
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| | these units.A mission statement is like a
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| possible for it's success. As a former
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| | compass for your business. It tells you
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| air charter pilot, I have a love for
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| | which way to go, amidst the myriad of
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| aviation, so I will share the following
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| | choices.Just because an opportunity lands
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| metaphor. A mission statement is to a
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| | in your lap, does not mean it is the
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| business what a destination is to an
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| | right opportunity for your
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| airplane. When a plane takes off from Los
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| | business!Perhaps you have a clear idea in
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| Angeles, headed for New York, the pilot
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| | your mind of what your business is about
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| has a very clear idea of exactly where
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| | and what it does. Another good reason to
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| he's flying. During the flight, the plane
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| | have a mission statement is to
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| may get off course countless times, due
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| | communicate this to others - both
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| to factors such as weather, air traffic,
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| | employees and customers. It helps keep
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| etc. Still, the pilot returns to the
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| | them on the same page, and often avoids
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| course again and again, and ultimately
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| | difficult misunderstandings. Here are
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| the plane lands in New York. This is like
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| | some samples:Otis Elevator Co. - "To
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| the business with a clear mission. Often
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| | provide any customer a means of moving
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| a small company will operate with "rules"
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| | people and things up, down and sideways
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| or "guidelines" mistaking these for clear
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| | over short distances, with higher
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| direction. This would be akin to a pilot
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| | reliability than any other similar
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| taking off from Los Angeles with a set of
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| | enterprise in the world."Disney - "To
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| rules that say things like "I will only
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| | make people happy."Marriott Courtyard
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| fly in clear blue sky" or "I will not fly
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| | Hotels - "To provide economy and quality
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| near clouds." Unfortunately, while these
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| | minded travelers with a premier, moderate
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| rules may be important, they do not
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| | priced lodging facility which is
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| answer the essential question of "Where
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| | consistently perceived as clean,
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| is my company headed and where should my
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| | comfortable, well maintained, and
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| efforts be focused?"Having a clear
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| | attractive, staffed by friendly attentive
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| mission not only helps your company
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| | and efficient people."Big Binoculars -
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| decide what to focus on, but it also
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| | "Our mission is simply to offer our
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| determines what you will not focus on.
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| | customers the most binocular aperture, at
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| In business, like in life, every time we
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| | the highest quality, for the lowest
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| say "Yes" to something, we potentially
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| | price."Give some thought to what your
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| say "No" to something else that we could
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| | business is really about. I'm happy to
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| have used that time or those resources
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| | review mission statements from newsletter
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| for. For example, consider the mission
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| | subscribers, so feel free to email yours
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| statements of some large companies. One
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| | to me if you like. With the right
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| of the nation's largest pizza delivery
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| | mission, your business will consistently
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| chains has a mission "To deliver hot
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| | land at its destination time and time
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| pizza in 30 minutes or less." This
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| | again.Al Lipper offers Personal Life and
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| guides everything they do. Note that it
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| | Small Business Coaching services for
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| defines their priorities as making sure
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| | holistic people seeking life balance,
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| the pizza is hot, and it's delivered
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| | small business professionals, and men's
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| promptly. They have decided that these
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| | issues.Contact him for a complimentary
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| two qualities are what set them apart
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| | session to find out how he can accelerate
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| from their competition. Also note that
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| | you towards getting the life you want.
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| they are not primarily concerned with
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|
