Malta Air Show Boosts Hotel Reservations

Malta is set for her annual international air show to betourists already on the island, but also as part of a
the best ever this year, with tens of thousands ofpackage of other attractions to draw new tourists to
islanders and tourists attending the event over thethe island.
weekend of September 23 and 24.The first half of the year has been a disappointing
Making the event a truly international one, as well asone for the holiday to Malta industry, with a drop in
the Armed Forces of Malta participating, the French,tourists for the first six months of the year
Italian, Dutch Swiss and Spanish will all have planescompared to the same period last year.
and crew in attendance, plus the British Royal AirCommenting on the recently released figures showing
Force and US Air Force.a drop in visitors, one independent travel guide for
Among the planes taking part are two Alpha jetsMalta believes that events like the air show should be
from France, one of which will be doing an aerialpromoted more.
display, six F-16's with two Dutch F-16's flying, and'Malta needs good news', they say, 'and if potential
from the RAF two Harriers and two Tornados, withtourists could see on a Malta map of events quality
one of the Harriers expected to do an aerialdisplays such as the air show it would be a good
demonstration.reason to visit the island.
Ticket prices for the Saturday or Sunday are lowThe island needs to compete against other
compared to many international air shows, ensuringdestinations in the Mediterranean, but while most of
access is available to many of the Maltese populationthem are seeing an increase in visitor numbers, Malta
as well as enthusiasts and veterans who travel fromis showing a drop'.
around Europe for the weekend. Prices this year areMany hoteliers and others in the holiday industry are
4.5 Maltese (around US $12) for either day, withhoping that cheap flights to Malta might become a
public transport to the show available throughout thereality in the near future. There has been talk of low
island.cost carriers from the UK and Ireland providing
With the tourist season beginning to slow down,services to the island for some time now, but no
many of the Malta hotels see the air show as adeals have been struck yet.
tourist attraction and organise transport to and fromUnemployment on the island is high at over 8 per
the event.cent, and tourism is a major employer, but many feel
An advantage of holding the show in the second halfthat the government is reluctant to see the national
of September is that the Malta weather can almostcarrier Air Malta face potentially subsidised
be assured to be good, with the all important clearcompetiton. But by doing nothing the island faces the
skies allowing viewing of the participating planes.danger of the whole tourist industry suffering.
Malta Airport'Malta can be a high quality destination with low cost
The air show is seen by many in the Malta holidaysfares', comment the travel guide. 'We already have
industry as evidence that Malta can produce eventsgood accommodation like the Qawra Palace Hotel, so
which will not only prove an attraction to thosepotentially we can do it'.