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Malta Air Show Boosts Hotel Reservations

Malta is set for her annual international airother attractions to draw new tourists to the
show to be the best ever this year, with tensisland.
of thousands of islanders and tourists
attending the event over the weekend ofThe first half of the year has been a
September  23  and  24.disappointing one for the holiday to Malta
industry, with a drop in tourists for the
Making the event a truly international one,first six months of the year compared to the
as well as the Armed Forces of Maltasame  period  last  year.
participating, the French, Italian, Dutch
Swiss and Spanish will all have planes andCommenting on the recently released figures
crew in attendance, plus the British Royalshowing a drop in visitors, one independent
Air  Force  and  US  Air  Force.travel guide for Malta believes that events
like  the  air  show should be promoted more.
Among the planes taking part are two Alpha
jets from France, one of which will be doing'Malta needs good news', they say, 'and if
an aerial display, six F-16's with two Dutchpotential tourists could see on a Malta map
F-16's flying, and from the RAF two Harriersof events quality displays such as the air
and two Tornados, with one of the Harriersshow it would be a good reason to visit the
expected  to  do  an  aerial  demonstration.island.
Ticket prices for the Saturday or Sunday areThe island needs to compete against other
low compared to many international air shows,destinations in the Mediterranean, but while
ensuring access is available to many of themost of them are seeing an increase in
Maltese population as well as enthusiasts andvisitor  numbers,  Malta  is showing a drop'.
veterans who travel from around Europe for
the weekend. Prices this year are 4.5 MalteseMany hoteliers and others in the holiday
(around US $12) for either day, with publicindustry are hoping that cheap flights to
transport to the show available throughoutMalta might become a reality in the near
the  island.future. There has been talk of low cost
carriers from the UK and Ireland providing
With the tourist season beginning to slowservices to the island for some time now, but
down, many of the Malta hotels see the airno  deals  have  been  struck  yet.
show as a tourist attraction and organise
transport  to  and  from  the  event.Unemployment on the island is high at over 8
per cent, and tourism is a major employer,
An advantage of holding the show in thebut many feel that the government is
second half of September is that the Maltareluctant to see the national carrier Air
weather can almost be assured to be good,Malta face potentially subsidised competiton.
with the all important clear skies allowingBut by doing nothing the island faces the
viewing  of  the  participating  planes.danger of the whole tourist industry
suffering.
Malta  Airport
'Malta can be a high quality destination with
The air show is seen by many in the Maltalow cost fares', comment the travel guide.
holidays industry as evidence that Malta can'We already have good accommodation like the
produce events which will not only prove anQawra Palace Hotel, so potentially we can do
attraction to those tourists already on theit'.
island, but also as part of a package of



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