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Employees' Poor Writing Skills Can Lead to Lost Profit

Employees' writing skills - or the lack ofpackage for his corporate client read, "By
them - substantially affect the bottom linepaying a 5% premium on wages, all employees
in ways you may never have considered. Herewill be enrolled in the company insurance
are  just  a  few.program." Who was supposed to pay the 5%?
According to this sentence, the employees
* Badly written instructions can lead towould pay - but in fact the company was to
incorrect procedures, lost time, damagedpay. It should have read, "By paying a
equipment,  lost customers - and lost profit.premium of 5% of wages, the company can
enroll all employees in its insurance
* Ineffective letters, which often took tooprogram." A big difference - and potentially
long to write in the first place, can createa  deal  breaker.
a poor company image, wasted time, bad
customer or supplier relations, lostA passenger broke into the flight deck on a
customers  -  and  lost  profit.commercial airplane. Subsequent investigation
revealed that written regulations said, "The
* Interdepartmental miscommunication - oftendoors to the flight deck must be locked only
through incomprehensible e-mail exchanges -on takeoff and landing." What exactly does
can lead to fragmentation of the workforce,that mean? Must they be unlocked at other
loss of corporate loyalty, missedtimes? Or are they simply permitted to be
collaboration and innovation opportunities,unlocked at other times? Misinterpretation of
possibly lost employees resulting in morethis ambiguous message almost resulted in
recruitment and training costs - and lostdisaster.
profit.
An airport terminal sign read, "No smoking
* Cold, impersonal "boilerplate" letters inareas available." Does that mean there are no
response to customers' problems or complaintsareas where people may smoke? Or does it mean
can lead to loss of those customers, bad newsthere  are  areas  set aside for non-smokers?
spread to their friends and colleagues, loss
of present and future income - and lostA company tried to cancel a contract,
profit.believing the contract allowed it to do so
under current conditions. But because of the
Mangled syntax can cause expensive confusion,incorrect placement of a comma in the
inconvenience or even danger. Here are just aagreement, the other party contested the
few  examples.cancellation, and successfully sued the
company for $1.2 million. Expensive comma!
A consultant's proposal on a new benefits



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